Monday, 29 March 2010

Brighthouse stores

There was talk of rejuvenating the old Rumbelows name on the highstreet (I'm old enough to remember them and their tellys). The theory, it seems, is to try to use nostalgia as a weapon on the highstreet to battle the relative newcomer Brighthouse in this sector. Brighthouse has an active rollout of new stores, with recent store openings of Brighthouse at Maidstone and another Brighthouse store at Mexborough. Yet more Brighthouse stores are in the pipeline, with new shops opening in Cannock and Bromley soon.
My experience of renting TV equipment is like many other peoples, I suspect. It was necessary at a time when funds were low and technology was expensive. The latest televisions are still expensive, with HDTV and LED technology giving way to OLED in the near future, there is always an expensive telly out there to buy. So renting makes sense in times of recession if you really need the latest and greatest in audio visual equipment.
I'm still muddling along with a 20inch Sony, now over 12years old and CRT technology, but the thing just won't die. When it does, I'll be in the market for a new one and perhaps the options for buying the latest and greatest tv will be out there...
I'm not against rent to buy in principle. In fact that's how I buy cars under a contract hire plan. But with the car, I don't get the seemingly useful option to return it at any time. It looks like Brighthouse will allow a return during the rental period under their full service package.
Let's see how Rumbelows chooses to compete...

Update: Brighouse have opened another store in Bromley...

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